Top 5 Play Pass Games Performance in Kenya Q4 2021

In the fourth quarter of 2021, the top 5 Play Pass games in Kenya exhibited varying trends in terms of weekly downloads, revenue, and active users. Here's a detailed look at their performance.

Hungry Shark Evolution from Ubisoft saw a significant spike in weekly revenue, peaking at around $107 in mid-December. Weekly downloads fluctuated, with a notable increase towards the end of the quarter, reaching approximately 2.2K in the last week of December. Weekly active users remained relatively stable, with a slight increase from around 54.7K to 57.8K.

Disney Coloring World by StoryToys Limited experienced modest weekly revenue, peaking at $86 in early November. Weekly downloads showed a mixed trend, with a high of 650 in late September and a low of just 20 in early November. Weekly active users followed a downward trend, starting at 735 and ending at 224 by the end of December.

LEGO® DUPLO® WORLD, also from StoryToys Limited, had modest weekly revenue, which peaked at $44 in early December. Weekly downloads remained low but steady, with a maximum of 26 downloads in early December. The app's weekly active users data was only available for two weeks in November, showing a slight decrease from 24 to 22.

Beach Buggy Racing from Vector Unit saw a notable increase in weekly revenue, peaking at $38 in mid-December. Weekly downloads were strong, with a peak of 5.1K in the last week of December. Weekly active users showed a consistent upward trend, starting at 30.6K and reaching 34.3K by the end of the quarter.

Kingdom Rush- Tower Defense HD by Ironhide S.A. had modest weekly revenue, peaking at $37 in early October. Weekly downloads were minimal, with the highest being 7 in October and dropping to as low as 1 in several weeks. Unfortunately, there was no data available for weekly active users.

These insights are based on Sensor Tower data, and for a deeper analysis, you can find more insights there.